Rodzina Treflików

The series is filled with positive energy and introduces children to topics such as friendship, respect, honesty and tolerance. This is the first production in Poland made utilizing 3D printed puppets. The first episode of the series premiered on TVP ABC on June 1, 2016.

Trefliki help children understand the world around them. TV series, puzzles, games, books, audiobooks, toys, educational materials – there is something for everyone in the world of Trefliki: great fun with likable heroes for the children, ideas for creative, developing ways to spend time with a child for the parents, and  a fount of valuable educational materialscreated by specialists for teachers and kindergarten caregivers.

One of the elements of this colorful and valuable product family are healthy snacks forchildren – dried fruits, crisps, or jelly beans without added sugar and preservatives.

Project summary:
Client: Dutch Pie Supply
Year: 2020
Scope: packaging, marketing & advertising, social media
Designer: Krystian Świtaj

Using the character designs, we tried to create a noticeable and recognizable product. Vibrant colors, images of characters surrounded by illustrations of fruit and dynamic graphical composition on the packaging encourages people to reach for the product on the shelf.

In addition to its attractive appearance, the packaging clearly communicates the product’s qualities and nutritional values, such as lack of sugar, preservatives or colorants.

Properly designed packaging showcasing a product’s key qualities has a very significant impact on sales. The way the product is displayed on the shelf, its size, the way it opens or how it distinguishes itself from other competing products are the most important factors that had to be taken into account in the design. The die-cutting pattern of the bookbinders was also a key part of the discussion, in order to choose the right size and shape that would also save the packaging material.

For the promotion, we also made a complete series of graphics for social media channels, promoting the entire product family.

Facebook and Instagram posts, information graphics and interactive means engaging the consumer, such as games or puzzles – all keptin the tone and atmosphere of a fairy tale. As a whole, it provides a pleasant experience leaving only good memories.

The designs for the promotional campaigns were made in cooperation with the Social Time agency.

The creator of the character designs of the “Treflik Family” is KAZ Studio.