The scope of our work for this client was focused on creating informational materials to support the sales of financial services, such as flyers and mailing campaigns, as well as complete leaflet sets and a printed folder.
Like any corporate client, Toyota Bank is very strict about its brand consistency, thuswe had to follow specific guidelines in our designs, concerning primarily the right choice of colors and typefaces. The dedicated font, designed specifically for the Toyota brand, fits its character perfectly. In terms of colors, the dominant is, of course, red, complemented by black and white.
