When buying a TV, the customer received an exclusive one-year package of the FilmBox Live service with a collection of 30 excellent film productions in 4K quality and hundreds of other titles. The campaign was implemented primarily through digital media, but also through printed materials such as flyers or brochures.
LG Electronics
Marketing & Advertising, Print
Working with LG, we had the opportunity to design a set of materials to support TV sales.
The promotional campaign was supported by special signage for LG TVs displayed in the brand’s stores and showrooms.
For this purpose, we created specially mounted stickers placed on the edge of the TV informing about the offer. The elements were cut out with a special die-cutter, which grabbed attention by seeming like the graphics go beyond the printed material. Additional media supporting the action included classic roll-ups, which were rolled out or spread.
The projects were carried out in cooperation with the K2 agency.
Photo source: LG Group (photos used in projects completed for LG Electronics)
